Bloomsbury Publishing PLC Sivumäärä: 264 sivua Asu: Pehmeäkantinen kirja Painos: 2009 Julkaisuvuosi: 2009, 30.04.2009 (lisätietoa) Kieli: Englanti
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.