The world of the fashionista is brought to vivid life with 101 introductory lessons on such topics as how a designer anticipates cultural trends and 'sees' the fashion consumer, the workings of the fashion calendar, the ways a designer collection is conceived, the manufacture of fabric, fashion illustration and more.

Illustrated in the distinctly unique packaged style of the bestselling 101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, this new book on fashion design will be a perfect book for any fashion school wannabe, a recent graduate, or even a seasoned professional.