How do you apply ethics or "common morality" in the real world? APPLYING MORAL THEORIES introduces you to the major ethical theories then shows you how to apply them in real-world settings. Examining egoism, natural law, utilitarianism, respect for persons, and virtue ethics, this text encourages you to break down ethical deliberations into four classes of concerns: factual, conceptual, application, and moral. the book's driving claim is that "common morality," or the stock of moral ideas that most people in our culture share, cannot be captured in a single moral theory, but that each of these theories highlights an important aspect of common morality.