Violent, mystical, powerful, hot, sensual and sophisticated, red is the color. This book is a celebration of the color red in its various incarnations in religion, fashion, design, medicine, architecture, and contemporary art. A voyage to Fellini and Kurosawa, James Turrell, Fontana, Picasso and Caravaggio, Richard Neutra and Nick Knight. Violent red of Andy Warhol, Mondino or Cindy Sherman. Mystical red of cardinals, of Buddhist rituals, of Serrano or Anish Kapoor. Sophisticated red of geishas, lacquer, of Barragan and Villa Malaparte. Aggressive red of bordellos, lingerie, Nan Goldin and David LaChapelle. Shocking red of bullfights and Africa. Containing more shades than can be found in the Pantone range. Bound in the imagination with the forbidden, the taboo, red provokes, fascinates, repulses and attracts but never leaves us indifferent.