SULJE VALIKKO

avaa valikko

Hospitality Management and Digital Transformation - Balancing Efficiency, Agility and Guest Experience in the Era of Disruption
49,00 €
Taylor & Francis Ltd
Sivumäärä: 242 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2020, 29.12.2020 (lisätietoa)
Kieli: Englanti
Hospitality managers are at a critical inflection point. Digital technology advancements are ramping up guest expectations and introducing nontraditional competitors that are beginning to disrupt the whole industry. The hospitality managers whose organizations are to thrive need to get their organizations into a position where they can effectively leverage digital technologies to simultaneously deliver breakthroughs in efficiency, agility, and guest experience.

Hospitality Management and Digital Transformation is a much-needed guidebook to digital disruption and transformation for current and prospective hospitality and leisure managers. The book:

• Explains digital technology advancements, how they cause disruption, and the implications of this disruption for hospitality and leisure organizations.

• Explains the digital business and digital transformation imperative for hospitality and leisure organizations.

• Discusses the different digital capabilities required to effectively compete as a digital business.

• Discusses the new and/or enhanced roles hospitality and leisure managers need to play in effecting the different digital capabilities, as well as the competencies required to play these roles.

• Discusses how hospitality and leisure managers can keep up with digital technology advancements.

• Unpacks more than 36 key digital technology advancements, discussing what they are, how they work, and how they can be implemented across the hospitality and leisure industry.

This book will be useful for advanced undergraduate and postgraduate students studying strategic management, IT, information systems, or digital business–related courses as part of degrees in hospitality and leisure management; as well as practitioners studying for professional qualifications.

Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
LISÄÄ OSTOSKORIIN
Tilaustuote | Arvioimme, että tuote lähetetään meiltä noin 1-3 viikossa. | Tilaa jouluksi viimeistään 27.11.2024. Tuote ei välttämättä ehdi jouluksi.
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Hospitality Management and Digital Transformation - Balancing Efficiency, Agility and Guest Experience in the Era of Disruptionzoom
Näytä kaikki tuotetiedot
Sisäänkirjautuminen
Kirjaudu sisään
Rekisteröityminen
Oma tili
Omat tiedot
Omat tilaukset
Omat laskut
Lisätietoja
Asiakaspalvelu
Tietoa verkkokaupasta
Toimitusehdot
Tietosuojaseloste