Every day thousands of passionate developers come up with new startup ideas and lack the branding know-how to make them thrive. Lean Branding is their Phone-a-Friend lifeline. This book is a practical toolkit to building your own robust, dynamic brands that generate conversion without having to hire an agency. It features over 1000 DIY branding tactics, tools and inspiring case studies for startups that need initial customer traction. It works as a complement to The Lean Startup and the Business Model Canvas. Lean Branding sheds light on the obscure process of brand development, showing you how to create, communicate and sell a meaningful brand by measuring its performance continuously.