This volume investigates digital interactions between youth, corporations and pop culture texts and their implications for educators. It provides a comprehensive critique of participatory culture, revealing corporate media's solicitation of young people's creative labor and both groups' exploitation of images and narratives. Exploring the power relations between users and producers, the volume argues, can lead to more relevant and critical approaches to media education and digital literacy.





This volume analyzes three case studies across melodrama, parody and animation that are significant to young audiences. It argues for more robust programs of media education around issues of digital control, creativity, and profit, and the central role young people play within these struggles. It poses new questions about the pedagogical implications of digital labor and the future direction of media education.