This book examines the media relations strategies first ladies and their teams have used throughout history to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. These essays also highlight the important role media relations plays in political communication.

Contributions by: Maurine H. Beasley, Joshua M. Bentley, Shaniece B. Bickham, Pamela G. Bourland-Davis, Abby M. Brooks, Lisa M. Burns, Diana Bartelli Carlin, Myra G. Gutin, Linda B. Hobgood, Nancy Kegan Smith, Russell Mack, Anne F. Mattina, Elizabeth J. Natalle, Alison Novak, Jenni M. Simon, Erika Cornelius Smith, Tammy R. Vigil, Molly Wertheimer