A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.


Humans don’t desire anything independently. Human desire is mimetic – we imitate what other people want. This affects the way we choose partners, friends, careers, clothes and travel destinations. Mimetic desire is responsible for the formation of our very identities. It explains the enduring relevancy of Shakespeare’s plays, why Peter Thiel decided to be the first investor in Facebook, and why our world is growing more divided as it becomes more connected.


Drawing on his experience as an entrepreneur, teacher and student of classical philosophy, Luke Burgis shares tactics that help turn blind wanting into intentional wanting – to be more in control of the things we want, and to find more meaning in our work and lives.