Voices into Choices was written and published through a collaboration between Joiner Associates Incorporated and the Center for Quality of Management (CQM). The book is an outgrowth of CQM working with its member organizations to help them become more customer focused in their decision making process. Throughout the development of Voices into Choices, we worked with these members to refine the process, by having them use and test our writing with their actual projects. We also involved numerous customers from both organizations in a review process.