Palgrave Macmillan Sivumäärä: 221 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2007, 27.11.2007 (lisätietoa) Kieli: Englanti
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.