Oxford University Press Sivumäärä: 824 sivua Asu: Pehmeäkantinen kirja Painos: Second Edition Julkaisuvuosi: 2007, 15.03.2007 (lisätietoa) Kieli: Englanti
This encyclopaedic introduction to business research is written by experienced lecturers and active researchers, presenting fundamental theoretical underpinnings for carrying out research. Balanced with a hands-on approach to qualitative and quantitative data collection and analysis, it helps readers to make informed decisions about their research.