When Ford Motor Company was formed in 1903, its primary assembly plant was a wooden one-story wagon shop, but as the auto manufacturer grew, so did its factories. By 1917, building on his experience with the Piquette and Highland Park plants, Henry Ford began constructing his ultimate vision of an efficient and effective industrial complex on the banks of the Rouge River. In its time, "The Rouge," as Detroiters called it, was the largest integrated automobile factory in the world, with facilities that included an electric power plant, blast furnaces, foundries, coke ovens, open hearth furnaces, a steel mill, stamping plant, engine plant, glass plant, and miles of conveyors bringing manufactured parts to moving assembly lines. The Rouge was able to provide over 100,000 jobs and effectively gave birth to the city of Dearborn.

Rouge: Pictured in Its Prime, featuring 389 photographs taken within 45 different departments of the Rouge by Ford photographers from 1918 to 1940, provides a realistic portrait of buildings, machinery, and employees at work during a twenty-two year period. The illustrations were selected from a collection of more than 70,000 Rouge photographs located in the Benson Ford Research Center of Henry Ford Museum & Greenfield Village. In the accompanying text, Ford R. Bryan chronicles the history of the Rouge plant, from its earliest conception to its future in the twenty-first century. The Rouge dominated an era of industrial progress and this photo story brings the monumental facility to life in stunning fashion.