Strategy and Enterprise Value in the Relationship Economy Bruce W. Morgan Competitive Survival in Today's Marketplace Requires New Approaches Adapted to New Conditions It means substantially revising many business and investment principles inherited from the industrial age. In the newly emerging service-based, relationship economy, a company's most important resource is its value to shareholders, both internally and in the marketplace. The key to a firm's competing successfully in this new economic environment? Understanding the power and value of its own "relationship capital," and maximizing its potential. But how do you measure the value of your company's experience, creativity, and relationships with customers and employees? In confronting the most significant economic transformation since the Industrial Revolution, what business principles are obsolete and which endure? How do you develop a sound strategic and decision-making approach that lets you play to your strengths as a company? Strategy and Enterprise Value in the Relationship Economy represents a major break-through in providing enterprise managers, investors, and even economists, with answers to these crucial questions. Bruce Morgan's incisive, read-it-now volume articulates a comprehensive relationship-based business theory, pinpoints common misconceptions about today's economic environment, and offers specific, proven measures for linking and enhancing the relationship between shareholders' value and corporate objectives to the utmost. Strategy and Enterprise Value in the Relationship Economy provides the foundation, the blueprint, and the toolkit necessary to construct a value-based decision framework consistent with the relationship-based realities of today's business world.