For undergraduate courses in Entrepreneurship and New Venture Creation.

Inspirational and informative–Entrepreneurship: Launching New Ventures introduces students to the process of entrepreneurial success.

There has never been a more invigorating and opportunistic time to study entrepreneurship. Around the world, the current economic crisis is not just negatively affecting business, this crisis is also generating business opportunities for the creative and daring. Show your class how to take advantage with Entrepreneurship: Launching New Ventures–the text that introduces students to the process of entrepreneurial success and shows them how to be effective every step of the way.

The third edition now includes opening profiles, student entrepreneurs’ insights, updated features, new and updated cases, and updated references.