Michael D Brown shows you how to employ the Fresh PASSION methodology to build a personal brand that will allow you to maximise your potential and achieve success beyond your dreams in whatever field you choose. Whether you are an executive, an entrepreneur, a tradesperson, an educator, a student, or pursuing any other vocation, Fresh PASSION can help you brand yourself in a way that will allow you to outperform and outshine your peers and competitors to obtain the professional and personal rewards you deserve. Especially in this current era of economic uncertainty, layoffs, and hiring freezes, creating and promoting a top-flight personal brand that stands out in any crowd is more important than ever. Purchase of the book entitles you to a free 15-minute one-on-one coaching session (via phone).