Every day, over 4 billion videos are watched on YouTube, making it second only to Facebook for social media marketing and an essential tool for your business. Your YouTube audience spans nearly every age group, every country and every important demographic. This guide will show you how to reach them through creating a channel, promoting, getting discovered, tracking and analyzing viewers as you inspire a call to action - turning viewers into customers and then repeat customers. 6-page laminated guide includes: Why Use YouTube for Marketing? YouTube Terms & Definitions Setting Up Your YouTube Channel Becoming a YouTube Partner Creating Compelling Videos Types of Videos Uploading Your Video Creating a Playlist How to Make Your Video Findable Promoting Your Video Creating Calls to Action Understanding YouTube Analytics Creative Uses of YouTube Videos