In a rapidly changing marketplace, with new challenges emerging all the time, it can be hard to establish a sensible strategy. There may not be an obvious route forward, but to stay still would be suicide. DisOrganization provides a guide to recreating your organization creatively, using specific techniques and skills to give the company a new sense of direction and purpose.

Carefully constructed into 5 sections, which mirror classical strategic management models, it includes action programmes to realise the benefits of DisOrganization and helps you to use creativity to face the challenges and win.

Authors :

Brian Clegg left the corporate world after 17 years and became a freelance computer journalist, novelist, writer and consultant on creativity and human/computer interface.

Paul Birch is a creativity consultant. He was employed by British Airways as their Corporate Jester - an internal company consultant who provoked and challenged at all levels.