Speaking to Persuade 3e recognizes that members of a democratic society are obliged to participate by expressing their views. This third edition features the concept of dialectical persuasion, which considers persuasion a cooperative act between a speaker and the anticipated audience. Speakers develop effective persuasive messages by exchanging and honing divergent perspectives to arrive at mutually acceptable approaches to controversies.



This approach is both classical in theory and practical in application, including features readers of previous editions have valued:





theory informing practice
emphasis on invention and critical thinking to identify salient issues and ways to approach those issues
awakening vivid language and memory for dynamic speech style and delivery
practice in reasoning and refuting arguments
options and practice in organizing messages
guidelines for adapting basic persuasive principles to sales, debate, legal practice, and public advocacy







We are pleased to offer you an assortment of instructional aids to integrate seamlessly with Speaking to Persuade 3e. In the Instructor Package you will find





A sample Syllabus (editable MSWord and PDF)
A full slate of course Assignments, reflecting text content and including learning objectives, chapter references and grading rubrics (editable MSWord and PDF)
A list of video Speech Links for public speeches referenced throughout the text (editable MSWord and PDF)
Impromptu Speaking Guidelines and PowerPoint Exercises for class or individual impromptu practice (editable PowerPoint and slideshow mode)
A complete chapter-by-chapter Test Bank. (editable MSWord)



Although Speaking to Persuade 3e serves as a textbook for a persuasion course, it also functions as a self-help workbook for honing persuasive speech skills. Annotated sample speeches with online examples (hyperlinked in the e-edition) demonstrate how others have practiced the art of rhetoric in personal, professional, and social settings.