The book that redefines leadership for our time--inspired by personal interviews with Jack Welch, Bill Clinton, George Lucas, Madeleine Albright, Pope Francis, and others.

In this life-changing book, the cofounder of the World Business Forum, Eduardo Braun, introduces a new vision of leadership: The New CEO--someone who puts people, cultures, and emotions first. Through thousands of hours of conversations with world-class leaders, Braun has identified 5 Key Roles anyone can adopt to not only fire people up for success, but change the world for good.

With this refreshingly human approach, you’ll find it easy to integrate the 5 traits into you’re your work and your life. You’ll hear intimate stories and practical life lessons from CEOs like Jack Welch and Tony Hsieh, who trusted their instincts, followed their passions, and shared their visions with others. Best of all, you’ll learn how to make stronger connections that get better results--and discover a truer, deeper meaning of success.