When the Ingersoll-Waterbury Company introduced the first Mickey Mouse comic character wristwatch in 1933, they inspired thousands of other comic character watches. Collectors are eager to find them because of their connection with pop culture. This book includes advertising and movie promotion watches, as well as contemporary comic characters (Peanuts, Looney Tunes, The Simpsons, South Park, etc.). Over 375 color photos, descriptions, and pricing are compiled in this guide. Most of the watches represented were manufactured between 1970-2000. This book will delight you time after time.