Richard Branson's Virgin Group has become one of the most successful and recognised brands in the world. In BUSINESS STRIPPED BARE Branson shares the incredible truth about his most risky, brilliant and audacious deals. Discover how he tried to take on one of the world's biggest superbrands, how he plans to change the course of the world's rivers to cut carbon emissions, what Tesco learned from Virgin and which businessmen around the globe Branson is truly in awe of. Combining invaluable advice with remarkable inside stories, BUSINESS STRIPPED BARE is a dynamic, inspirational and original guide to success in business.