This is the complete, modern guide to every facet of creating a successful new venture, from identifying and evaluating opportunities to effectively exploiting them. Using examples from real-life entrepreneurs, Alan L. Carsrud guides you all nine key pieces of the entrepreneurial puzzle: the individual, entrepreneurial team, opportunity, business concept, revenue model, resource acquisition, launch, execution, and growth.



Carsrud thoroughly discusses entrepreneurial mindsets, motivation, attitudes, and leadership, and covers the entire process of starting a company from business idea through the first four years of operations. You'll learn how to:



Recognize, define, test and exploit business opportunities
Develop business ideas into business concepts with revenue models that create value and can be profitably sustained
Determine your concept's feasibility through industry, market, trend, economic, breakeven, and risk analyses
Establish a proper ethical and legal foundation for the business concept
Succinctly and effectively demonstrate your concept's viability to a potential funder
Organize and manage human and social capital -- including resources provided by your family

Throughout, Carsrud offers entrepreneurship techniques and approaches you can use in many ways: to build your own profitable new venture, create a successful non-profit, make a public agency more effective, transform your current organization, or succeed as a self-employed professional.