Did you know that in South Africa 70% to 80% of small businesses fail within the first five years of their establishment? Research indicates that this failure is often due to entrepreneurs not understanding basic business concepts. In the competitive South African business environment, it is essential that aspiring entrepreneurs and new business owners have a solid foundation of knowledge on which to build sustainable businesses.

Entrepreneurship and how to establish your own business 6th edition is a foundational book covering the key areas of entrepreneurship and small business development.