Firms adopt a wide variety of ecological strategies, ranging from the development of innovative products with reduced environmental impact to lobbying against governmental attempts to set standards for the way in which firms deal with the natural environment. This book explores this variety and is the first to provide a coherent evolutionary approach to the ecological strategies of firms. Drawing on insights from organization and management sciences and innovation studies, the author outlines an evolutionary framework enabling a deeper understanding of how firms shape ecological strategies and interact to create inertia or change at the level of systems of production and consumption. This framework is applied to the coffee and automobile production and consumption systems, yielding insight into the complex dynamics through which such systems evolve in dealing with ecological impact. The book advances theoretical insight into business strategies and the natural environment and illuminates the dynamics of production and consumption systems.

Scholars, students and practitioners from organization and management sciences, innovation studies and industrial ecology interested in the relationship between business and the natural environment will find this book invaluable.