Tobacco use kills more people than any other addiction and we know that addiction starts in childhood and youth.


We all agree that youths should not smoke, but how can this be accomplished? What prevention messages will they find compelling? What effect does tobacco advertising—more than $10 million worth every day—have on youths? Can we responsibly and effectively restrict their access to tobacco products?


These questions and more are addressed in Growing Up Tobacco Free, prepared by the Institute of Medicine to help everyone understand the troubling issues surrounding youths and tobacco use.


Growing Up Tobacco Free provides a readable explanation of nicotine's effects and the process of addiction, and documents the search for an effective approach to preventing the use of cigarettes, chewing and spitting tobacco, and snuff by children and youths. It covers the results of recent initiatives to limit young people's access to tobacco and discusses approaches to controls or bans on tobacco sales, price sensitivity among adolescents, and arguments for and against taxation as a prevention strategy for tobacco use. The controversial area of tobacco advertising is thoroughly examined.


With clear guidelines for public action, everyone can benefit by reading and acting on the messages in this comprehensive and compelling book.

Table of Contents


FRONT MATTER
(GRAPHIC AND CONTENTS FOR CHAPTER 1)
1 TOWARD A YOUTH-CENTERED PREVENTION POLICY
(GRAPHIC AND CONTENTS FOR CHAPTER 2)
2 THE NATURE OF NICOTINE ADDICTION
(GRAPHIC AND CONTENTS FOR CHAPTER 3)
3 SOCIAL NORMS AND THE ACCEPTABILITY OF TOBACCO USE
(GRAPHIC AND CONTENTS FOR CHAPTER 4)
4 TOBACCO ADVERTISING AND PROMOTION
(GRAPHIC AND CONTENTS FOR CHAPTER 5)
5 PREVENTION AND CESSATION OF TOBACCO USE: RESEARCH-BASED PROGRAMS
(GRAPHIC AND CONTENTS FOR CHAPTER 6)
6 TOBACCO TAXATION IN THE UNITED STATES
(GRAPHIC AND CONTENTS FOR CHAPTER 7)
7 YOUTH ACCESS TO TOBACCO PRODUCTS
(GRAPHIC AND CONTENTS FOR CHAPTER 8)
8 REGULATION OF THE LABELING, PACKAGING, AND CONTENTS OF TOBACCO PRODUCTS
(GRAPHIC AND CONTENTS FOR CHAPTER 9)
9 COORDINATION OF POLICIES AND RESEARCH
APPENDIXES
A SPECIFIC RECOMMENDATIONS, BY CHAPTER
B COMMITTEE BIOGRAPHIES
INDEX