There
is a paradigm shift happening in storytelling consulting. The old
one-story-fits-all consulting paradigm—helping companies to brand their
founding story, do elevator pitches, and deliver stump speeches—is giving way
to quantum storytelling consulting. The quantum age has
moved away from a mechanist, Newtonian, simple-cause-and-effect understanding
of reality and life, and storytelling consulting is now about
an ensemble of stories rather than a single pitch. It’s about
developing the spaces for storytelling processes; it’s about the times when
storytelling is emerging; and it’s about the kinds of ‘mattering’ or material
agency that the storytelling has. In the quantum age, space, time, and
mattering have no separation; instead, spacetimemattering storytelling
emerges, self-organizes, and creates change management. It is no longer the
case that one narrative fits all. Rather, it is the interplay of many living
stories that create the complex forces of change within organizations.


The Emerald Handbook of Quantum
Storytelling Consulting collects the findings of quantum storytelling
researchers and consultants to develop a
practical understanding of quantum storytelling consulting by sharing case
examples, describing how to enact specific practices, and outlining how to
conduct research into the impact and consequences of quantum thinking.