When Bobby Ackles became the B.C. Lions? originalwater boy, he probably never dreamed that he wouldlead the team to a Grey Cup victory over 50 years later. Fromhis earliest days with the team to becoming its general managerand now president, Ackles has demonstrated a commitmentand dedication to football in the CFL, NFL and XFL. After leaving the Lions in 1986, Ackles joined the DallasCowboys as Vice-President and served six seasons withthem before moving onto the Phoenix Cardinals and laterthe Philadelphia Eagles. In 2000, Ackles was named Vice-President and General Manager of the XFL?s Las Vegas Outlaws.With this achievement, Ackles became the first and onlyman to hold executive positions in all three football leagues. Finally, in 2002, Ackles returned to the home of his firstfootball triumph, and brought the struggling B.C. Lions backto the top of the CFL by 2006. In this engaging personalmemoir, Ackles takes the reader through the growing andchanging world of football, both from a Canadian and anAmerican perspective, where he lays down the differencesbetween the two sport cultures, and reveals the dynamics ofcreating a winning team. It?s the story of his passion and hisdrive, and his rise from a humble beginning to becoming oneof football?s most respected executives.