Since the 1980s, France has experienced a vigorous revival of interest in its past and cultural heritage. This has been expressed as part of a movement of remembering through museums and festivals as well as via elaborate commemorations, most notably those held to celebrate the bi-centenary of the Revolution in 1989 and can be interpreted as part of a re-examinaton of what it means to be French in the context of ongoing Europeanization. This study brings together scholars from multidisciplinary backgrounds and engages them in debate with professionals from France, who are working in the fields of museology, heritage and cultural production. Addressing subjects such as war and memory, gastronomy and regional identity, maritime culture and urban societies, they throw fresh light on the process by which France has been conceptualized and packaged as a cultural object.