SULJE VALIKKO

avaa valikko

Emotional Banking - Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands
35,20 €
Springer Nature Switzerland AG
Sivumäärä: 159 sivua
Asu: Pehmeäkantinen kirja
Painos: Softcover reprint of
Julkaisuvuosi: 2019, 12.01.2019 (lisätietoa)
Kieli: Englanti
Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking—a cultural change concept that brings the consumer to the center of rethinking banking products and delivery.

This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank.

Some of the questions this book tackles include:





·         Why don’t banks “care”?

·         How many banks will survive?

·         What is FinTech and why does it matter?

·         Can Banks become beloved brands and find their way to the consumer’s heart?

·         Why is there a disconnect between what we say and what we do in the industry?

·         Is inertia in banking a result of broken internal culture?

·         Which big brand or challenger will be at the top in 5 years?

Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
LISÄÄ OSTOSKORIIN
Tilaustuote | Arvioimme, että tuote lähetetään meiltä noin 4-5 viikossa | Tilaa jouluksi viimeistään 27.11.2024
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Emotional Banking - Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brandszoom
Näytä kaikki tuotetiedot
ISBN:
9783030092887
Sisäänkirjautuminen
Kirjaudu sisään
Rekisteröityminen
Oma tili
Omat tiedot
Omat tilaukset
Omat laskut
Lisätietoja
Asiakaspalvelu
Tietoa verkkokaupasta
Toimitusehdot
Tietosuojaseloste