Inspired by the 1950s landmark photographic exhibition, 'The Family of Man', M.I.L.K. began as an epic global search to find unique and geographically diverse images on the themes of friendship, family and love. It was not only the richest in photographic history, but also one of the most significant, drawing participation from 17,000 professional and amateur photographers in 164 countries. In total over 40,000 images were received by M.I.L.K., including at least four Pulitzer Prize-winners. The 300 winning images were chosen by the Chief Judge Magnum photographer Elliott Erwitt, and were the basis for three books entitled "Friendship", "Family", "Love & Laughter" in November 2009, and on selected licensed products.