Public relations practice is changing all the time, propelled forwards by developments in communications technology and changes to the economic climate affecting the way businesses chose to communicate. Public relations professionals need to keep up with the latest developments while at the same time understanding the established principles of good public relations practice. This second edition of the "PR Practitioner's Desktop Guide" is essential for anyone involved in the public relations function of any organisation. It is jargon free, easy to read and accessible. Whether you are an in-house practitioner or a consultant working for clients, this book contains practical advice and suggestions, plus useful checklists and ideas for improving the way PR practitioners work. It will also help you get-to-grips with today's fast moving media and communications channels, and has new sections on using these to create and enhance reputation. "Desktop Guides" are a successful series of books which act as a practical source of reference, guidance, techniques and best practice.
The style and lay-out are clear and concise, with an abundance of valuable summaries, checklists, charts, warning signs and special tips.