The bottom line: Millennials are looking good


There’s a lot of consternation about the Millennial generation — Canada’s youngest adults born since the mid-1980s and now reaching their thirties. But the speculation has not been accompanied by sound and comprehensive information — until now.

Highly respected sociologist and veteran trend-tracker Reginald W. Bibby teams up with two Gen X colleagues, Joel Thiessen and Monetta Bailey, to provide an up-to-date reading on how Millennials see the world — their values, joys, and concerns; their views of family, sexuality, spirituality, and other Canadians; and their hopes and expectations as they look to the future.

What’s more, the authors compare Millennials with Gen Xers, Boomers, and Pre-Boomers. Their conclusion? Canada’s much-criticized Millennials may well be a solid upgrade on previous generations — speaking well for the country’s future.