This bundle includes Essentials of Health Care Marketing with Navigate 2 Advantage Access and the Navigate 2 Scenario for Health Care Marketing.

Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. Additionally, the text includes Navigate 2 Advantage Access, a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting system. Learn more about Navigate 2 at http://www.jblnavigate.com/2.

The Navigate 2 Scenario for Health Care Marketing is a collection of four interactive video case studies that provide students with a realistic, immersive learning experience that reinforces lessons gathered from a collection of best-selling Jones & Bartlett Learning Health Care Marketing textbooks.

Through immersive technology and instructional design, the Navigate 2 Scenario for Health Care Marketing creates an environment in which the student assumes the role of a health care marketing consultant at a large Health Care system. Recently Bright Road Health Care System has experienced a downward trend in its number of patients. Consultants have been contracted by the Board to mystery shop their services and understand the patients’ experience. A health care marketing consultant is hired to work with different areas of the Health Care System to make marketing recommendations in the areas of differentiation, positioning, customer retention, and market responsiveness.