This book assembles articles on what could be called an alternative way of legal thinking, known in Scandinavia as the proactive approach to law. It features contributions presented at the second European Proactive Law Conference, hosted by the Law Department at Copenhagen Business School on December 1 and 2, 2011 in Frederiksberg, Denmark. Besides a general overview of proactive law, the contributions in this book include topics such as legal risk management, strategic contracting, pre-contractual negotiation, collaborative contracts, iterative contracts, and selective distribution. One of the central concerns in proactive law is to include legal considerations in the managerial process by bringing in business-oriented legal advice, and generally speaking engage in cross-professional and interdisciplinary collaboration. Examples of such interdisciplinary research are the articles on how proactive law affects transaction costs, relational contract theory, and brand value of a company.