This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them.

Contributions by: Joanna Fountain, Petra Glover, Leanne Baker, Yu-Chin Huang, Gayle Jennings, Marsha Loda, Minkyung Park, Grant Cairncross, Lori Pennington-Gray, Donna Pendergast, Scott Richardson, Jeff Wilks, Stephen Charters