How can you stay relevant for your customers? The answer is a
combination of the following three factors: technology, personal
involvement and social commitment. The past ten years have been marked
by the arrival of 4G, mobile services, and robotics. These technologies
have brought about a revolution in the field of customer experience and
in the future, this will evolve even further. As a company, you will
have to take a more active part in the personal life journey of your
customers. This opens up the opportunity to tackle, together with your
customer, concrete social world problems, including climate change,
mobility, and health care. Customers increasingly seek out companies
that do good for both themselves, and the world.