Written for engineers, this book provides more than technical know-how and focuses on how to be an effective communicator. This new edition helps to eliminate the glitches that trip up the busy reader or listener, causing annoyance, confusion, or misunderstanding so that their writing and speech are crystal clear. This text also focuses on the technical writing and speaking issues encountered in day to day work, writing reports, business letter, memoranda, proposals, emails, presentations, and more. The new edition includes new coverage of social media, including coverage of popular forms, best practices, dangers and ethics of using social media, and expanded coverage of informal communication.