A complex and contradictory man, design apostle Terence Conran's influence is everywhere in modern Britain. This is the story of an authentic creative genius: an often unhappy man who always made Britain a more cheerful place. This extraordinary book, beautiful to look at and compelling to read, offers privileged insights, never before published, from Terence's many collaborators, several friends and numerous enemies. Frank, amused, indiscreet, sharp, rude, respectful and knowing, it tells Terence's story as it evolved from before the humble chicken brick to Bibendum's sophisticated poulet de Bresse, via personal successes and corporate calamities, culminating in that peculiar temple to the religion he invented: The Design Museum. Only his many wives know Terence better than Stephen Bayley and Roger Mavity.