This full colour, highly illustrated textbook is designed to support students through their WJEC AS in Media Studies. Individual chapters cover the following key areas:












Textual Analysis: Visual, Technical and Audio codes











Textual Analysis: Narrative and Genre Codes











Approaches to Representation











Approaches to Audience Response











Case Studies on Representation and Audience: Gender, Age, Ethnicity, Identity, Events and Issues











Passing MS1: Media Representations and Receptions











Production Work, Evaluation and report









Specially designed to be user-friendly, AS Media Studies: The Essential Introduction for WJEC includes activities, key terms, case studies and sample exam questions. It introduces the course, tackles useful approaches to study, key content covered in the specification, and guides the student in approaching and planning the exam and production work through analysis, prompts and activities.