Taylor & Francis Ltd Sivumäärä: 280 sivua Asu: Pehmeäkantinen kirja Painos: 1 Julkaisuvuosi: 2000, 30.03.2000 (lisätietoa) Kieli: Englanti
The dialogue conducted via the press, television, advertising and the opinion polls beween politicians and the people in the 1997 campaign and its run-up is analyzed here. Special attention is paid to the innovations and changes that marked the 1997 campaign.