Retail Management, Barry R. Berman; Joel R. Evans

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Retail Management

Barry R. Berman, Joel R. Evans

65,10 €

Sivumäärä: 746 sivua
Asu: Kovakantinen kirja
Painos: 8. painos
Julkaisuvuosi: 2000, 31.07.2000 (lisätietoa)
Kieli: Englanti

Korvaava tuote: 9780131009448

For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges; and for a graduate-level course in Retail Management in MBA programs.

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.

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