Bloomsbury Publishing PLC Sivumäärä: 376 sivua Asu: Pehmeäkantinen kirja Painos: 3rd ed. 2008 Julkaisuvuosi: 2008, 30.12.2008 (lisätietoa) Kieli: Englanti
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.