This book identifies how church cultural components are created, developed, and used to educate and empower adherents, and whether and how these tools are associated with the historic Black Church. The book is particularly interested in how large Black congregations – megachurches – use rituals found in worship, theology, racial beliefs, programmatic efforts, and other tools from their cultural repertoire to instruct congregants to model success in word and deed. The book’s findings illustrate that Black megachurches strive to model success on various fronts by tapping into effective historic Black Church tools and creating cultural kits that foster excitement, expectation, and entitlement.

Series edited by: Rochelle Brock, Richard Greggory Johnson III