Calculus has had a bad reputation. However, the knowledge of math has the ability to help one make better decisions in a professional and personal setting.

Unique to most calculus textbooks, Applied Calculus: Emphasis on Business Decisions encourages students to start doing calculus right away, and save some of the theory until they have a better and more intellectual basic understanding of what a derivative is and why it's important.

Functional for non-math majors in the fields of managerial, life, and social sciences, Applied Calculus: Emphasis on Business Decisions:

focuses more on the application to real world functions and interpretation and less on underlying proofs.
primarily addresses both differential and integral calculus for single variable algebraic, exponential, logarithmic functions, and touches on the calculus of multivariable functions.
encourages students to look at problems holistically and not piecemeal, as is often the case in most textbooks.
infuses technology throughout the publication by using the algebraic functionality of the TI, SOLVER, and Descartes Rule of Signs.
includes algebra review content in the appendices to helps students that have been away from math for a time.
motivates students to view the first and second derivatives not as separate entities, but jointly when completely analyzing a function analysis.