Why would you want to persuade anyone about anything?

* Do you lead, manage or supervise others?
* Do you find suppliers, sub-contractors, or colleagues challenging?
* Do you want to increase sales from your advertising or marketing?
* Do you find getting your ideas across effectively in meetings difficult?

Persuasion is a skill - part psychology - part human relationships - part communication. Can you turn someone around to see things your way? The chances are you will want to persuade someone, some time to your way of thinking.

5 Reasons why you have to buy this book...

5. Teaches strategies to significantly increase your persuasiveness.
4. Provides a deeper understanding of the process of persuasion to enable a change of heart and mind in others.
3. Explores useful theories that have been applied by successful leaders.
2. Shows how to communicate your ideas more effectively, creating greater buy-in and maximising support.
1. This book will significantly improve your chances of success both professionally and personally.