The book covers important aspects of Devising Successful Strategies and implementing Innovation through novel concepts and approaches. It stresses on a practical approach based on the author's learnings from Heading Corporate Strategy at large Indian conglomerates such as the Vedanta and the Essel (Zee) Groups. It covers important new management concepts or a new ways of looking at existing concepts giving many actual examples and illustrations which both mid-and senior level professionals would associate with.

The emphasis throughout is on practical challenges and examples relevant to the Indian context, outlining approaches which executives in various companies can adopt to ensure they are more successful and effective in their work.