Expert advice on business start-ups is provided in this introduction to business development for aspiring entrepreneurs. From idea generation, market research, and business planning to budget requirements, infrastructure, employee management, and growth strategies, these step-by-step instructions facilitate decision-making for the first month, first year, and first 100 years of a company's lifespan. Discussions of values such as commitment and leadership accompany practical explanations of how to raise capital and recruit staff. Case studies and firsthand advice provide novices a list of what "not" to do when starting a company.