The Right Phrase forEvery Sales Situation

A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in sayingthe right thing to the right person at the right time.

The CompleteBook of Perfect Phrases for High-Performing Sales Professionals isthe ultimate field guide for speaking and writing your way to salessuccess. You’ll find perfect phrases for:

Lead Generation



Turn cold calls into profitable relationships
Expand your customer base
Write engaging letters and e-mails

Sales Calls



Get access to decision makers
Present your product in compelling language
Resist objections and stalling tactics

Customer Service



Develop a rapport with every client
Handle the most difficult of customers
Close every conversation on a positive note