By describing database applications within the context of industry and commerce, the authors provide an understanding of practical issues designed to serve the student well in their professional career. The book also includes material relevant to database applications development at all levels from a home PC to large-scale corporate database structures. It covers all aspects of database applications including modeling and development, hardware and software environments, and management and human resource issues. Although there is emphasis on web-related technologies, the text also addresses issues raised in call-centres, ERP systems, GIS, and in data warehousing and mining.